Linden Comansa drops Linden from brand name
The change will be implemented gradually right across the product range and at the company´s facilities in Spain, the US and China
Tower crane manufacturer Linden Comansa has decided to use its original brand name Comansa throughout the group. This change will be implemented gradually right across the product range and at the company´s facilities in Spain, the US and China.
Cranes manufactured in Pamplona, previously marketed under the Linden Comansa brand, and cranes manufactured in Hangzhou, China, distributed under the name Comansa CM, will be known henceforth as Comansa. Each crane model will keep its current name, using the letters LC or CM to indicate the product range, thus avoiding any confusion on the market. For example, model name 21LC750 indicates that it is part of the range previously known as Linden Comansa, while model name 21CM550 indicates that it is part of the former Comansa CM range.
Alberto Munárriz, CEO, Comansa, said: After acquiring the Linden 8000 system from the Swedish company Linden in 1983, we started to apply its technical concepts throughout our range of tower cranes. Combining the names Linden and Comansa in a single brand was initially important as we looked to open up markets, as it gave us recognition on markets where Linden had been a major player and the benefits of its products were widely appreciated. However, Comansa has been developing and improving this system for 35 years, and has been actively present on the market for over 50 years. The fact that we continue to be a benchmark in the tower crane industry today is not due to the name Linden in our trademark, but rather thanks to all the work we have put in over many years, allowing our products to be renowned for their quality. In fact, we are widely known on the market as Comansa, meaning the change is very natural."
"Moreover, the company´s situation has changed a great deal over recent years, having set up in China and embarked on significant commercial expansion. This change aims to bolster our strategy at group level by having a single, uniform image on the market," added Munárriz.