Hankook and Real Madrid extend their partnership until 2023
Hankook Tire is extending its sponsorship contract with Europe's most successful football club by another three years until the end of the 2022/23 season. The tyre maker will be able to further increase its presence in the Santiago Bernabéu Stadium with extensive marketing rights, subsequently reaching millions of fans worldwide. Hankook has been a global partner of Real Madrid C.F. since 2016.
Hankook's sponsorship commitment is not limited to Real Madrid C.F.'s matches in the Primera División (the Spanish premier league), but also includes the Spanish cup competition "Copa del Rey" as well as further activation rights for international home and away matches of the 13-time UEFA Champions League winner.
"We are proud to extend our strategic partnership with one of the best football clubs in the world for another four seasons," said Sanghoon Lee, President of Hankook Tire Europe. "Over the past three and a half years, Hankook and Real Madrid C.F. have successfully grown together. Shared values and the relentless pursuit of excellence have inspired fans of both brands worldwide."