Emarat and Red Crescent to raise money for Somalia

Fuel retailer launches charity campaign for drought victims in Somalia

Aid is essential as the Horn of Africa suffers its worst drought in 60 years
Aid is essential as the Horn of Africa suffers its worst drought in 60 years

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UAE fuel retailer Emarat has launched a new charity campaign to raise awareness and money for the plight of people in Somalia and the Horn of Africa suffering from a severe drought in the region.

Emarat will use its network of fuel stations in Dubai and the Northern Emirates in cooperation with the UAE Red Crescent to raise money for the drought victims.

The Horn of Africa is currently suffering one of its worst droughts in several decades. While the civil war between security forces based in the Somali capital Mogadishu and armed groups led by the militant Al Shabaab group has forced 1.5 million people to leave their homes.

With militants restricting humanitarian access to wide swathes of the country, aid agencies have struggled for years to safely reach people inside the country. This has placed a huge strain on humanitarian efforts on the Ethiopian border. 

UNICEF recently called the drought and refugee crisis “the most severe humanitarian emergency in the world.”

Acting General Manager Adel Khalifah Al Shaer said that Emarat was helping the UAE-arm of Red Crescent as: “Ramadan is a time for giving and it is only human not to turn away our face in light of such a cause.”

Al Shaer added: “We have teamed up with the UAE Red Crescent to communicate the message to all customers that we should generously contribute to this noble cause. We will collect contributions from our willing customers and ensure that the money raised is used in their support.”
 

 

 

 

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PMV Middle East - September 2018

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