New Doosan 40 tonne ADT dumps Moxy branding

South Korean manufacturer unveils line up for EMEA region

The new DA40 is the first non-Moxy ADT to be produced in Norway
The new DA40 is the first non-Moxy ADT to be produced in Norway

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As it promised in June, Doosan has spared no time in September to unveil a revised line-up designed to carry its growing momentum into 2012.

At a series of events last week, including a Heavy Days event in the Czech Republic with over 300 customers and dealers, including representation from the Middle East, the company revealed its new DX380LC crawler excavator, DL420 model wheel loader and its Stage IIIB-compliant 40 tonne DA40 articulated dump truck (ADT).

Its line-up for 2012 also includes a new heavy duty telescopic handler range (the DT70 and DT160 models) and the 30 tonne ADT DA30.

While the DA40 and DA30 have been manufactured as Stage IIIB-compliant trucks, Doosan explained that Scania Stage II engines will be optional for other markets and potentially the Middle East. The trucks also mark the company's first move away from the famous Norwegian Moxy brand name it acquired in 2008, as it looks to capitalise on its growing strength in the mining and excavation segment.

Doosan is now the world's sixth biggest construction company and Tony Helsham, CEO, Doosan Infracrore Construction Equipment, said the move would help dealers present a more complete range to customers.

"We want to be a global company with a global brand," he explained.

Plans based on Moxy's original patents exist for a 50 tonne version of the ADT, he confirmed. Although he explained that the market demand was not yet high enough to justify investing in the the R&D to make it viable at this time.

"if you look at the history of construction equipment we always go bigger, so you can't rule it out at some stage," he said.

He added that while Doosan also owns Bobcat it has decided to keep the compact specialist's name because of its strength in the segment.

 

 

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