Al Majid marks Genavco agreement with Shantui
Juma Al Majid vice chairman praises agreement to sell Chinese machines
The agreement between UAE machinery distributor Genavco and the Chinese equipment manufacturer Shantui will add an extra element to Juma Al Majid Group's business, said Khalid Juma Al Majid, vice-chairman of the company, attending the launch event in Dubai.
Genavco will sell a range of Chinese-built earth-moving equipment, in addition to its existing brands.
Shantui's agreement with the Juma Al Majid Group also covers the Qatar and Oman, and the group is in the process of setting up deals with agents to sell the Shantui machinery in those markets.
Khalid Juma Al Majid attended the grand launch in Dubai, and spoke with Cheng Zhaohong, vice president of the Shantui parent company, Shantui Construction Machinery Co, and general manager of its import-export company.
Zhaohong called the occasion "a great day for Shantui".
"We are very lucky to co-operate with Genavco, which is a very influential company in the UAE."
"We think that the development of the UAE's economy, and investment in infrastructure development, will benefit the cooperation between Genavco and Shantui."
Juma Al Majid Group has a track record of launching new brands into the Middle East, after taking over the distribution rights for Hyundai Motors in the UAE when the company was relatively unknown. Hyundai is now one of the top-selling automotive brands in the UAE.
Shantui has one of the longest Middle East presences of Chinese construction equipment manufacturers.
Initially famed for its bulldozers, with more than 65% share of the domestic market in China, the company has branched out into producing excavators, motor graders, pipe laying machines and forklifts in addition to bulldozers.
The launch event featured a display of Shantui machinery, and speeches by Cheng Zhaohong and Isam Abu Nabah, president of Genavco.