Al Jaber signs second term with Shell lubricants
Al Jaber signs with Shell lube in Abu Dhabi, Al Ain and Western region
Middle East Trading (MEET), a division of Al Jaber Group, has signed an agreement with Shell Middle East for a second term to distribute Shell lubricants in Abu Dhabi, Al Ain, and the Western region.
The agreement covers distribution of the full range of Shell lubricants products – commercial, industrial, and automotive – in the Emirate of Abu Dhabi. The agreement may also be extended to cover Shell Aviation in the UAE.
Mohammed Al Jaber, Vice Chairman & President of Al Jaber Group, said he was pleased to sign the deal.
"Al Jaber Group has a long successful relationship with Shell and we crowned this relation by extending our distributorship to a second term with Shell lubricants. We are committed to servicing our customers with the highest quality products and best service standards and are keen to make this partnership a complete success."
Shell is the global leader in the lubricants market in terms of market share, according to a report released late last year by market research firm Kline and Company.
The company maintained its volume leadership position in 2011 with 13% of the global market, said the report, while commenting on Shell’s "value-led focus [and] astute use of distributors," as well as its new supply of Gas-To-Liquids (GTL) Group III base oils from the Pearl project in Qatar. It also noted Shell's strong relations with OEMs including Daimler, Hyundai and Chinese manufacturers.
Commenting on Shell's agreement with Al Jaber, Amr Adel, the general manager of Shell Middle East, Central Asia, and Far East, said: "We are delighted with our distributorship deal with Al Jaber Group. With over a century of innovation experience in lubricants, we are pleased to offer a wide range of Shell lubricants designed to fulfill almost every need in the Middle East markets.
"Our partnership with MEET will help us secure the right quality supply chain for our customers in Abu Dhabi Emirate and the Western region and increase our access to new customers across the region."