Nissan appoints Petromin as Saudi Arabian partner
As Nissan’s latest strategic partner in Saudi Arabia, Petromin will operate car dealerships and workshops for the Japanese automaker across the Kingdom
Nissan has confirmed Petromin as its latest strategic partner in Saudi Arabia.
Under the terms of the agreement, Petromin will operate car dealerships and workshops for the Japanese automaker across the Kingdom.
Petromin will join Alissa as Nissan’s second strategic partner, as the manufacturer pushes ahead with its expansion strategy for Saudi Arabia.
Commenting on the deal, Samir Cherfan, Nissan Middle East’s managing director, said: “We announced in November 2013 that Nissan was going to renew its strong bond with the Kingdom, with a direct presence in the form of Nissan KSA. We committed to strengthening the brand’s product line-up and to bring the best of this great company to Saudi Arabia by developing Nissan’s sales and service coverage and quality.”
With its 40-year history in the Kingdom, Petromin boasts a full range of automotive services, including car dealerships, car servicing, fuel retailing, and lubricants provision.
Speaking on the firm’s new partnership, Samir Nawar, CEO of Petromin, commented: “We could not be more excited about working alongside Nissan to help achieve its strategic goals. The addition of car showrooms and workshops to our vast network of service facilities, which comprehensively covers the entire country, is perfectly placed to provide Nissan owners with the kind of customer service they rightly expect and demand.
Christian Mardrus, Nissan’s senior vice president and chairman for Africa, Middle East, and India, added: “The Kingdom has always been a key market for Nissan. Going forward we remain committed to delivering our business objectives, and are proud to enter a second chapter of Nissan expansion in the Kingdom by announcing a new, second business partnership in Saudi Arabia with Petromin.”