Hitachi appoints regional CEO for the Middle East

Makoto Yamazawa takes over from Moriaki Kadoya as Hitachi Construction Machinery’s president for Europe and regional CEO for the Middle East

Makoto Yamazawa, president of HCME and regional CEO for the Middle East.
Makoto Yamazawa, president of HCME and regional CEO for the Middle East.

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Hitachi Construction Machinery (HCM) has appointed Makoto Yamazawa as the new regional CEO for Europe, the Middle East, and North, West and Central Africa, as well as president for HCM in Europe (HCME).

Yamazawa joined HCM in 1983, with his first role as a sales representative for the company’s domestic business. After eight years, he was transferred to HCM’s international division and subsequently worked across mining and construction divisions in various locations across Asia.

This overseas stint culminated in Yamazawa occupying the position of MD for HCM’s Malaysian subsidiary from 2005 to 2010, before returned to HCM’s head office in Tokyo for the last six years.

Yamazawa said: “My first goal is to reinforce the enviable reputation forged by my predecessors at HCME, which was in fact established as HCM’s first overseas operation more than 40 years ago.

“Then, as part of the formidable team at Hitachi and the HCME dealer network, I will strive to build on the foundations required for the company to become the number one OEM over the next decade.”

He said his approach would be to get even closer to customers.

“We will continue to differentiate our product and service offerings as a reliable partner and provider of solutions. This will help us to maintain our strength and profitability, despite the unpredictable nature of the global marketplace,” he added.

He replaces Moriaki Kadoya, who is returning to Japan. Kadoya took over the role of president and CEO of HCME in 2012.

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PMV Middle East - September 2020

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