Hitachi and Mascus partner on used equipment

Listings service provide Mascus secures the business of another OEM for its re-marketing tools

The Hitachi ZW310-6 wheel loader from the OEM's new ZW-6 range.
The Hitachi ZW310-6 wheel loader from the OEM's new ZW-6 range.


Hitachi Construction Machinery Europe (HCME) has formed a partnership with Mascus, the online marketplace for used construction machinery, to furnish Hitachi’s dealers with remarketing tools.

Mascus will build an in-house inventory management system for HCME where its dealers will be able to manage their stock of used machines and sell this equipment through the platform’s marketplace.

A dedicated intranet is one of the most complex products in the Mascus portfolio, tailored to meet the specific needs of OEMs, and offers a basic inventory management system and stock catalogue that can be used to send stock information directly to potential buyers.

Tom van Wijlandt, assistant manager for service business support, noted: “In its capacity as a manufacturer, HCME must provide dealers with the tools that will help them to be successful in their respective markets.”

He continued: “We believe that Hitachi used equipment is an essential part of the product life cycle.

“With this in mind, our target was to find a solution that would enable our dealers to easily manage their used equipment inventory, share this with their colleagues and market it in an appropriate manner. Mascus has the knowledge and expertise to provide this facility.”

Rickard Krøtø, COO of Mascus, commented: “We are proud to have formed a partnership with HCME, the latest large construction machinery manufacturer to adopt Mascus products. This is a sign that our work is valued, and brings efficiency and support to our clients’ everyday business.”

At an industry level, the sale of equipment on secondary markets is increasingly being fronted by sophisticated, integrated platforms like that of Mascus.

This latest successful partnership also affirms the wisdom of Ritchie Bros, who recently acquisition acquired the listings service provider for a $26.7m lump sum and a performance-based side clause.

Most Popular

Digital Editions

PMV Middle East - September 2020

Subscribe Now