Case unveils Dubai parts facility at 'Eagle Days'
Case Construction Equipment goes on the charm offensive with a new 33.5-hectare part facility, sales training and customer event
Case Construction Equipment has announced the opening of a new 33.5-hectare parts facility for the EMEA region in Dubai during its first Eagle Days training and customer event in the Gulf.
During the three-day programme, Case’s dealers, distributors and more than 160 customers were introduced to a new Jebel Ali, Dubai warehousing facility with 335,000m2 of storage space and the capacity to hold more than 350,000 part numbers.
The facility will improve delivery time and reduce downtime in the region and help Case customers raise their productivity. Operating 24/7, it is expected to handle 7.8 million part orders each year.
“Thanks to this new site, delivery times will be slashed by several days,” said Marco Baffoni, EMEA director dealer parts support services, Case CE. “Now we are able to supply our customers with parts within a couple of hours. With this our network will increase customer satisfaction and loyalty.”
The Eagle Days event also brought together 50 sales professionals from 10 different countries for intensive product and commercial training, while offering customers the opportunity to see the performance of Case machines first-hand.
There was a live machinery show plus product demonstrations from expert CASE operators on a wide range of equipment, including crawler excavators, motor graders, wheel loaders, backhoe loaders and skid steer loaders at work.
The Case Commercial Training Team, including product specialists, were also on hand to advise on the best machine for each application.
The 160 customers that attended the even on the third day included a large number from the UAE, as well as Oman, Qatar, Palestine, Saudi Arabia, Iraq, Lebanon and Ethiopia.
The event, the first in the Gulf and indeed central Middle East region, follows the success of two other events in the wider MENA and MEA regions, held in Tunisia and South Africa.
The warehouse joins the eight others already present in the EMEA region, and with it, the OEM will now be able to cover demand and provide a high level of service across the entire region.