Daimler honours EMC for its regional sales role

Emirates Motor Company wins two key accolades at the first awards ceremony for Mercedes-Benz Trucks in the region since the formation of Daimler Commercial Vehicles MENA

Bilal Al Ribi, GM for commercial vehicles at EMC, and Frank Bernthaler, CEO of Al Fahim Automotive.
Bilal Al Ribi, GM for commercial vehicles at EMC, and Frank Bernthaler, CEO of Al Fahim Automotive.

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Emirates Motor Company (EMC) has won two accolades — the Network Award 2016 and Best New Business of the Year 2016 — at a regional awards night for Mercedes-Benz commercial vehicles distributors in the MENA region.

Held at the Steigenberger Hotel in Dubai, the awards were the first of their kind in the region following the launch of the regional operations of Daimler CV MENA in Dubai in October 2015.

The Network Award 2016 and Best New Business of the Year 2016 titles were two of eight categories contested by the Mercedes-Benz distributors from across ten MENA countries —Lebanon, Jordan, Iraq, Kuwait, Bahrain, Qatar, KSA, Oman, Pakistan and the UAE.

Roland Schneider, president and CEO of Daimler CV MENA, said: “With the first ever ‘Mercedes-Benz Commercial Vehicles Awards MENA’, we are recognising and appreciating the efforts and remarkable achievements of our authorised General Distributors in the year 2016.

“The winners have shown outstanding performances and significantly contributed to the success of Mercedes-Benz trucks, vans and buses in the MENA region over the past year.”

EMC was awarded the two key titles for its successful business concept and its clear understanding of the market in which it operates.

Bilal Al Ribi, GM for commercial vehicles at EMC, commented: “EMC had set some bold and challenging strategic goals for the year and as a team, we made impressive progress towards achieving them. These awards recognise that the EMC family has exceeded its targets and will continue to excel within the industry.”

Since becoming the authorised general distributor for Mercedes-Benz in the Emirate of Abu Dhabi in 1962, EMC has continued to grow as part of the Al Fahim Group and now houses the world’s largest Mercedes-Benz facility.

Daimler CV MENA is responsible for Daimler’s full commercial vehicles portfolio in the region, from the Mercedes-Benz Citan city van to the heavy-duty Mercedes-Benz Actros truck.

 It manages the sales, customer services and parts activities for Fuso and Mercedes-Benz trucks and Setra buses in Afghanistan, Algeria (Fuso only), Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Sultanate of Oman, Pakistan, Qatar, Kingdom of Saudi Arabia, Syria, Tunisia, United Arab Emirates (UAE) and Yemen.

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PMV Middle East - July 2018

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