Renault to open first EV concept store in Swedish mall

The concept store in Stockholm is expected to allow Renault to engage with the general public on the subject of electric mobility

Renault will open the electric vehicle experience centre in Stockholm, Sweden.
Renault will open the electric vehicle experience centre in Stockholm, Sweden.

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Renault will open its first electric vehicle (EV) experience centre in Stockholm, Sweden.

The concept store, which will be located in Täby Centrum, one of Sweden’s largest shopping centres, will allow Renault to engage with the general public on the subject of electric mobility in a busy urban location.

READ: Zero emission vehicles boosts Renault-Nissan-Mitsubishi sales

The physical and digital journey in the store has been designed for visitors to be able to familiarise themselves with the practicalities associated with electric mobility and find a personalised solution that matches their lifestyles.

The store will feature distinct zones, including a display of electric vehicles and areas where visitors will find information about charging infrastructure and systems, local legislation, subsidies, conditions of purchase and electric-vehicle-related services.

An electric car configurator will enable customers to find the right model before they take it for a test drive or place an order.

Renault chose Stockholm as it first location because of the fast EV market expansion in Sweden and the strong willingness of Swedish government to promote the technology.

The company has announced plans to open similar stores in other European cities.

Last November, contracts were signed to assemble and distribute Renault vehicles in Pakistan, a new market for the French automotive giant. 

Groupe Renault and the UAE's Al-Futtaim announced the signing of "definitive agreements for the exclusive assembly and distribution" of the French manufacturer's vehicles. 

Al-Futtaim's newly formed subsidiary, Al-Futtaim Automotive Pakistan, will implement the agreements. 

The UAE-headquartered firm will establish a manufacturing and assembly plant in Pakistan's capital city, Karachi, as well as carry out distribution operations for Renault vehicles across the country. 

Construction work on the plant will begin this quarter, and car sales are expected to begin in 2019. 

While no details were revealed about the vehicle types or brands that these agreements covered, Renault said it would bring its products and technical know-how to the business operation. 

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