The Big 5 Heavy: Inaugural edition reflects growth in Middle East PMV sector

One of the show’s biggest features is PMV Live, a dedicated construction machinery event that will showcase heavy machinery and equipment

Richard Pavitt, event director, The Big 5 Heavy.
Richard Pavitt, event director, The Big 5 Heavy.

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Since The Big 5 Heavy was announced as a dedicated event for the heavy construction industry to cover the early construction cycle from breaking ground, drilling, producing building materials, through to earthmoving and lifting, the show has seen a huge response from the industry, according to Richard Pavitt, event director, The Big 5 Heavy 2018.

“The Big 5 is absolutely synonymous with construction in the Middle East, and the brand equity has made the process much easier for us.  Everyone knows the brand and what it stands for; therefore, making people aware of what we are doing and the reasons behind it has been relatively straightforward,” says Pavitt.

“Most importantly, this is the first time we have run the event, away from The Big 5 and set up as a standalone exhibition dedicated to early phase construction.  Being aligned previously always meant that the products on display were mixed in with other sectors such as MEP and building interiors.  For the first time we are providing a platform specifically targeted towards the construction industry,” he adds.

One of the show’s biggest features is PMV Live, a dedicated construction machinery event that will showcase heavy machinery and equipment from the leading brands in the industry. PMV Live is among the five dedicated product sectors at the event, which include Mining & Quarrying, Middle East Concrete, Foundations & Geotechnical, and Road Construction.

“The PMV sector has shown the biggest growth for us in terms of the amount of space taken, which I think shows that the industry is rebounding strongly for 2018.  PMV Live has grown significantly over the years and this year we are welcoming the biggest players in the world.  Specifically, Al-Bahar and their Caterpillar fleet will be on display which is very exciting for us. We also have the likes of CIFA and Liebherr with their concrete pumps.  And we have seen a dramatic increase in the amount of tower cranes on display.  Caltex will also be present in the outside area with their lubricants,” says Pavitt.

Other show features include conferences and content on project management, mining, geotechnical and technical workshops by the American Concrete Institute. 

“We will have four, free to attend, high quality conferences where visitors can network and engage with each other. The content will be very specific to the Middle East and we have made it as relevant to the region as possible. Perhaps the biggest and most unique networking opportunity at the show will be the Hops tent where visitors can meet and enjoy a cool drink whilst discussing the industry, and hopefully, sign contracts and deals,” says Pavitt. 

With regard to the progress of exhibition space sales, Pavitt says: “This will be the largest event we have run, compared to previous years, and we are bracing ourselves for a wonderful exhibition. To give you an idea, we have had to ask the venue for additional space to accommodate the number of exhibitors we now have, which stands at nearly 300. We expect a very busy event.”

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PMV Middle East - August 2018

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