Operator specialisation to drive utilisation of loaders, dozers and graders in Middle East

Case Construction Equipment expects to see growth in the loader, dozer and grader markets in the Middle East during 2018, driven by an acceleration of investment in infrastructure and road building all over the region

Franco Invernizzi, senior business director, CNH Industrial Construction Equipment, Africa and Middle East.
Franco Invernizzi, senior business director, CNH Industrial Construction Equipment, Africa and Middle East.


Franco Invernizzi, senior business director, CNH Industrial Construction Equipment, Africa and Middle East, points out the factors driving the sales of Case loaders, dozers and graders in the Middle East and how the company’s product development benefits from its long technological expertise.

“Productivity is crucial, especially in a demanding market like Middle East. We keep this mind while developing our products. As an example, the Case 885B grader features two power curves, delivering high power at high speed. Case graders offer productivity and precision, together with all the technology expertise of our company, which boasts a long history of building superior equipment for the road building industry,” says Invernizzi.

Case motor graders feature forward-mounted articulation joints and rear-mounted cabs. This technical solution offered by Case differentiates its products from its competitors. As it allows operators to keep moving in the direction of travel, the operators are permanently aware of the articulation angle, and it also improves the moldboard visibility.

“The grader is probably the most difficult construction machine to operate. High precision features can make all the difference while operating motor graders, and they are provided on Case B-series graders. The hydraulic control valve has been designed for grading applications, giving operators more control. Case, in partnership with Leica Geosystems, offers machine control solutions that include up to 6 different 2D and 3D systems, which improve machine performance and allow automation of machine blade height and provide high accuracy,” says Invernizzi.  

According to Invernizzi, the biggest growth driver for these industries will be operator specialisation. “Graders and dozers require high degrees of operator specialisation. We expect see a breakthrough in the utilisation of blade control technologies through GPS and laser technologies,” he says.

60 years of wheel loader manufacturing

This year also marks Case’s 60th anniversary of wheel loader manufacturing. The current offering of Case wheel loaders evolved from the W9, the first Case integrated four-wheel drive wheel loader introduced in 1958. The W10 and W12 four-wheel drive models and the front-drive W5 loader soon followed. The W series grew through the 1960’s and 1970s, including the mammoth 15-ton W26 articulated loader, introduced in 1968. It was the largest wheel loader offered at the time, boasting a 3-yard standard bucket. The 4-yard W36 arrived in 1977. The W series loaders all featured cabs mounted on the front half of the machine.

With the introduction of Model 621 in 1987, the entire CASE loader line graduated into the 21 Series, a more rugged design that featured modern rear-mounted cabs. The 21 Series models were developed under a new streamlined, cross-functional, concurrent process that became the guide for the rest of the company as it moved into the 21st century. Major innovations in productivity, serviceability and operator comfort continued into the new century, and this product line represented the first heavy earthmoving equipment to deploy selective catalytic reduction (SCR) emissions technology with the F Series. Several new models were added to the 21 Series, including a new line of compact wheel loaders.

“Since the W9 wheel loader was launched, we've been pioneering and progressively improving our models to meet the ever-evolving customer challenges. Generations of innovators have worked on our wheel loader projects. Their passion, creativity and dedication demonstrate most clearly the game-changing nature of our company,” says Invernizzi.

“Currently, Case wheel loaders are recognised by their industry leading attributes. Payload is the key metric that dictates the value of a wheel loader. Case wheel loaders have perfected the art of reducing deadweight and optimising payload and weight. This translates into outstanding fuel efficiency and reduced cost of ownership.  Our customers get the very highest payloads from our F-series range. The heavy duty design of the powertrain is bullet proof and this comes from the reliable choices made on engine, transmission and axle development. Our patented cooling system delivers maximum cooling effectiveness through its cube design.  This best-in-class technology ensures long-life for the powertrain and brakes,” he adds.

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PMV Middle East - February 2019

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