Rapid Access unveils new brand identity
France-based Loxam Group bought the parent company of Rapid Access in 2017, creating the largest rental company in Europe and Middle East.
Powered access solutions Rapid Access is rolling out its new brand identity. In 2017 the France-based Loxam Group bought the parent company of Rapid Access creating the largest rental company in Europe and Middle East and the third largest rental company in the world.
Rapid Access has operated in the Middle East for over 20 years, providing its service and expertise in working at height. The acquisition by Loxam Group enables Rapid Access to build upon its reputation with customers to leverage the group’s global experience in service provision to the world’s largest clients and contractors.
Paul Rankin, managing director, Rapid Access, said: “The acquisition by Loxam Group in 2017 has allowed us to continue investment in our service capabilities across the GCC, while maintaining the same high levels of service that have come to be expected of Rapid Access. We feel it is time to recognise this next stage of our evolution as we further establish our company as the preferred supplier of aerial work platforms (AWPs) in the Middle East.”
“These changes give us an opportunity to refresh the brand as we move forward, reinforcing our strong identity as we continue to provide the same outstanding service to our customers, to the same high standards or excellence. The new brand continues to represent our priority: the safety of our customers,” adds Rankin.