ENOC launches automotive refuelling and online vehicle insurance services

ENOC Link and Beema are ENOC Group's two new digital ventures under its recently launched accelerator programme, NEXT.

Saif Humaid Al Falasi.
Saif Humaid Al Falasi.


ENOC Group has unveiled its two new digital ventures - ENOC Link and Beema - under its recently launched accelerator programme, NEXT, designed to unlock growth opportunities through disruptive innovation and strategic partnerships.

ENOC Link is an automotive refuelling service intended to deliver fuel to car owners, villa communities, commercial premises and businesses across the UAE, and Beema is an all-online vehicle insurance service.

Saif Humaid Al Falasi, Group Chief Executive Officer, ENOC, said: “We take inspiration from His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai and his leadership in the drive towards a sustainable and diversified economy. As part of our commitment to these efforts, we launched NEXT earlier this year to enable the creation of innovative, disruptive digital businesses that contribute to the UAE’s future agenda and Dubai’s vision to be a global platform for knowledge-based and innovation-focused businesses.”

Al Falasi added: “Our new ventures, ENOC Link and Beema, are unique in their concepts as they are designed to provide customer-centric services catering to the rising demands of convenience within the sector. While these initiatives support the economic agenda of Dubai and the wider UAE, they also widen the horizons of innovative customer service and delivery.”

The Group has partnered with several global players to deliver these innovative ventures including BCG Digital Ventures - a US-based corporate investment and incubation firm, and AXA Insurance, one of the largest global insurers and the number one global insurance brand, as per Interbrand rating.

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