Dubai RTA partners with Reviver Auto Company to start trial of digital vehicle plates

Reviver's digital plates can display personalized messages and monitor traffic conditions

Patrick Allainguillaume, general manager and senior vice president-EMEA, Reviver; and Abdullah Yousef Al Ali, CEO of Licensing Agency ,RTA.
Patrick Allainguillaume, general manager and senior vice president-EMEA, Reviver; and Abdullah Yousef Al Ali, CEO of Licensing Agency ,RTA.

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The roads and transport authority (RTA) has signed a memorandum of understanding (MoU) with Reviver Auto Accessories Trading Company, the regional office of US-based Reviver Auto Company, for experimenting the use of digital vehicle plates.

Reviver's digital vehicle plate has a central electronic control which enables modification of the plate number and design, display expiry dates of insurance/licensing, and registration of trip, vehicle and driver details. The plate also has anti-theft features and connects with paid parking systems and toll gates.

The digital vehicle plates have features such as monitoring traffic congestions, and licensing-related matters as well as road safety and security.

Abdullah Yousef Al Ali, CEO of Licensing Agency at RTA, said: “These smart plates will be gradually introduced in Dubai on a trial basis, and the technology is set to revolutionise the concept of transportation technology, control and safety. The plate plays a key role in connecting modern technologies and systems and is considered a game-changer in enabling government and semi-government bodies concerned with transport safety and security to connect with vehicles.”

“The plate displays notifications and messages on the plate in case of emergency or accident to slow down or change the route. It enables the display of traffic congestions on the dashboard of monitoring agencies and control rooms, thus eliminating the need for using cameras. The smart plate can also connect with networks of different broadcasters,” he added.

Patrick Allainguillaume, general manager & senior vice president-EMEA, Reviver, said: “We are proud to partner with RTA through the signing of this MoU. The step renders Dubai the first city in the world to implement the digital transformation of the entire vehicle licensing process and sets the base for a digitally connected vehicles platform. The technology enables the digital communication of vehicles and offers motorists unprecedented and growing access to services and solutions.”

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PMV Middle East - July 2020

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