West Coast Group invests in 24 AWD Renault trucks

The deal marks the biggest ever order secured for AWD trucks in the UAE by Al Masaood, Renault Trucks’ UAE distributor.


UAE-based waste and facilities management services company West Coast Group has confirmed an order for 24 all-wheel drive (AWD) Renault trucks - 22 units of the D14 RK270 4x4 model and two units of the Kerax 440 P6x6 model.

West Coast Group operates a fleet comprising almost a thousand vehicles in total, ranging from specially designed trucks that are used to collect municipal waste to road sweepers and logistics and support vehicles. The company's latest investment marks Renault Trucks' biggest ever order of AWD trucks in the UAE.

Mohamed Zeftawi, general manager, Al Masaood Commercial Vehicles & Equipment, and Dany Rmeily, CEO, West Coast Group.

Factors that influenced West Coast Group's buying decision included the all-wheel-drive, safety features such as ABS and EBS, engine performance with higher torque at lower RPM which results in frugal fuel consumption and a longer engine life, and technologies that meet the UAE-based waste management company’s operational requirements. The usable chassis length of Renault Trucks is one of the longest available on the market at over six meters, and the trucks’ turning circle provides optimum maneuverability in narrow spaces.

Dany Rmeily, CEO of West Coast Group, said: “Trucks are in the frontline of our business, so the success of our services significantly relies on the vehicles we use in the field. Having Renault Trucks in our fleet provides the guarantee of quality and reliability that is essential for us. We took delivery of both models in the standard specification which is perfectly suited to the various applications, such as tipper and tipper with crane.”

A substantial factor in securing the deal was West Coast’s confidence in Renault Trucks’ UAE distributor - Al Masaood – which has been a leader in the waste management industry for almost two decades. In particular, the high quality of after sales service it provides, with 24/7 availability across three branches in the UAE, and Renault Trucks’ two year warranty on spare parts both contribute to a seamless operation.

Mohamed Zeftawi, general manager, Al Masaood Commercial Vehicles & Equipment, said: “Al Masaood has decades of experience in the UAE’s automotive sales and after-sales market which enables us to provide our customers with the highest professional standards of service. Being the sole distributor for Renault Trucks in Abu Dhabi has helped us to deliver excellence in service and our major clients now range from government departments and civil defence through to industrial and commercial organizations. This new deal with West Coast Group represents an important vote of confidence in both the quality of the vehicles produced by Renault Trucks and the strong reputation of Al Masaood for delivering the highest standards of service.”

Guillaume Zimmermann, commercial director of Renault Trucks Middle East, said: “This new deal with West Coast re-emphasizes the confidence that the country’s leading fleet management companies have in Renault Trucks’ vehicle line-up. We have extended experience in the waste management industry and our products are perfectly suited to the needs of our partners, and, we have the ability to customize our vehicle to ensure they get the most out of our trucks."

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PMV Middle East - September 2020

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