BKT extends partnership with Monster Jam until 2026
BKT and Feld Motor Sports, the promotor of the Monster Jam show made in USA, have decided to extend their partnership until 2026.
The Monster Jam show involves over four million spectators worldwide. Since 2014, the number of shows has been 780 in over 100 cities on six continents with around 22 million fans across the globe, i.e. an average of 40 thousand fans per show. BKT will continue as the official and exclusive tyre manufacturer for all the 100 monster trucks and all the shows all around the world.
Arvind Poddar, chairman and managing director of BKT, said: "We are really glad to continue this path with Monster Jam. The show’s visibility sustains BKT’s effort in terms of growth at a global level. It has actually proven to resound extraordinarily, and our special BKT Monster Jam tyre has become a true hero. We have been able to concretely demonstrate our skills and knowhow in the off-highway tire segment – even for such extreme applications.”
The BKT Monster Jam tyre is a 66-inch tyre offering high stability with a particular shoulder design which enables the tyre to bounce back at the moment of the impact and to regain immediately stability even after landing from 10 meters height. The tyre has a hard and robust sidewall in order to avoid cuts and tears, whereas a special lug design provides high traction. BKT is working on the development of the third generation of this product.
Bill Easterly, vice president-fleet operations, Monster Jam, said: "BKT and Monster Jam have cooperated in the project to engineer a purpose-built tyre for the Monster Trucks, which from a technological point of view is the most advanced ever. BKT has spared no efforts to ensure our drivers’ safety promoting at the same time the entertainment value by Monster Jam.”