Daimler Trucks sold fewer vehicles in 2019 than in 2018

The exact sales figures for full-year 2019 will be announced at Daimler's annual press conference on February 11, 2020.


Daimler Trucks sold fewer vehicles in 2019 than in 2018 in a market environment that has been weakening significantly since the summer. In the first eleven months of 2019, sales of 446,800 units by the brands Mercedes-Benz, FUSO, Freightliner, Western Star, Thomas Built Buses and BharatBenz were 4% lower than in the previous year (January to November 2018: 466,900).

Daimler AG will announce the exact sales figures for full-year 2019 at the annual press conference on February 11, 2020. The annual press conference of Daimler Truck AG is scheduled for February 18, 2020.

In 2020, Daimler Trucks anticipates the further normalization of the particularly high demand of recent years and thus significant decreases in the core markets of the NAFTA region, Europe and Japan. Daimler Trucks will provide a more precise outlook on the development of its core markets when its full-year figures are announced on February 11, 2020. At the same time, the company is preparing to cope with increasing investment and cost pressure in the coming years. Substantial investment is required in new technologies, including in a CO2-neutral fleet with electric drive systems and in the automation and connectivity of trucks and buses.

“Important markets such as Europe and North America weakened faster than expected in the second half of the year. We started preparing for this already in the summer and immediately adjusted our production. However, we are not at all satisfied with our return on sales in 2019. We have therefore initiated extensive structural measures to increase our margin to at least 7 percent by 2022. In 2020, we will significantly improve our cost position while continuing to invest in the future. We have a first-class team at Daimler Trucks and have shown in the past that we can act with great determination,” stated Martin Daum, Chairman of the Board of Management of Daimler Truck AG.

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