FCA-PSA merger company named Stellantis


Stellantis is the corporate name of the new group resulting from the 50:50 merger of Groupe PSA and Fiat Chrysler Automobiles.

Stellantis is rooted in the Latin verb “stello” meaning “to brighten with stars”. It draws inspiration from this new and ambitious alignment of storied automotive brands and strong company cultures that in coming together are creating one of the new leaders in the next era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts. The name’s Latin origins pay tribute to the rich history of its founding companies while the evocation of astronomy captures the true spirit of optimism, energy and renewal driving this industry-changing merger.

The process of identifying the new name began soon after the combination agreement was announced and the senior management of both companies have been closely involved throughout, supported by Publicis Group.

The Stellantis name will be used exclusively at the group level, as a corporate brand. The next step in the process will be the unveiling of a logo that with the name will become the corporate brand identity. The names and the logos of the Stellantis Group’s constituent brands will remain unchanged.

Completion of the merger project is expected to occur in the first quarter of 2021, subject to customary closing conditions, including approval by both companies’ shareholders at their respective extraordinary general meetings and the satisfaction of antitrust and other regulatory requirements.

Most Popular

Digital Editions

PMV Middle East - September 2020

Subscribe Now