Ritchie Bros. upgrades its Dubai site

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Since Ritchie Bros. established its auction base in the Jebel Ali Free zone in Dubai in 1997, it has become a major heavy equipment hub for the Middle East, Africa and the Indian subcontinent. Dozens of auctions were held at the site, each including hundreds of excavators, wheel loaders, dozers, cranes, trucks and more. Four times a year massive auctions are held here that attract hundreds of bidders from all over the world.

"From the beginning our mission has been to deliver a great customer experience for both buying and selling customers," said Eduard Faig, Regional Sales Manager at Ritchie Bros. "With our services we aim for delivering top results for sellers and for buyers a powerful way to get great quality machines."

The company recently renewed its site lease for 20 years and is now rolling out a site upgrade. Both the equipment yard and the auction building are undergoing a series of renovations, including:

  • The auction theater – the heart of the live auction experience – will receive a new air-conditioning system, better lighting, a new sound system, new screens, camera's and more.
  • Leveling of the yard, installation of a new draining system, a retention wall and road base. The yard will be better protected against rain floods and there will be less dust.
  • A new check-in building in the yard which will improve the flow and safety of traffic entering and leaving the yard for equipment deliveries and pickups.
  • A new, fully modernized reception area with more space for visitors and improved registration queues.
  • The refurbishing center will be equipped with a new roof and new fire repression system

"It really is exciting, and it will enhance the customer experience. We can't wait to complete the project and show it to our customers. Amid these exciting renovations, one thing always stays and that is our commitment to deliver the best possible customer service," said Faig.

Ritchie Bros. will hold its next sale as an 'Online Timed Auction'. Bidding opens on 24th June. Individual items will close at pre-set times in the last two days (29th & 30th) of the auction.

Click here for full auction inventory.

For more information call the site at +971.4.8120600 or visit rbauction.com/dubai

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PMV Middle East - September 2020

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