Continental extends partnership with Emirates for Universal Tyres until 2023

(Left to right) Shaun Smith, general manager, EUT; Khalifa Abdulla Al Masaood, director, Abdulla Al Masaood & Sons Group; Jon Ander Garcia, regional manager-Middle East & Africa, Continental, and Karel Kucera, managing director, Continental Middle East.
(Left to right) Shaun Smith, general manager, EUT; Khalifa Abdulla Al Masaood, director, Abdulla Al Masaood & Sons Group; Jon Ander Garcia, regional manager-Middle East & Africa, Continental, and Karel Kucera, managing director, Continental Middle East.

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Continental has extended its partnership with Emirates for Universal Tyres (EUT), a division of Abu Dhabi-based Abdullah Al Masaood & Sons Group, as the sole distributor for Continental in the UAE, until 31 December 2023.

During its decade-long tenure as distributor for Continental, EUT has opened two fully-owned showrooms and four state-of-the-art service centres and warehousing facilities. The distributor has also supplied Continental products and training to 200 independent retailers across the Emirates.

Earlier this year Continental opened a new parts warehouse in Jebel Ali, allowing smoother supply of passenger car and commercial tyres to retailers. This followed last year’s launch of the new Generation 6 range of tyres, which have been developed specifically for the region.

Karel Kucera, managing director, Continental Middle East, said: “We are very pleased to be continuing our agreement with EUT who have been a key partner of ours in the Middle East now for the last 10 years. They have been with us at key moments during our growth over those years. Most recently that includes things such as our ground-breaking sponsorship of the 2019 AFC Asian Cup in the UAE as well as the development and launch of the regionally-tailored Generation 6 tyre range. I am confident that we will continue doing great things together in the UAE.”

Shaun Smith, general manager, EUT, said: “We are proud to be a part of the Continental family and to have contributed to the growth of the brand in the UAE over the years. We helped launch the brand in the region and have equipped thousands of vehicles with premium Continental tyres that have, in turn, supported a safer driving environment in the Emirates. To be able to go on doing this fundamentally important task is an honour and we look forward to growing the Continental brand further.”

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