Zahid Tractor named exclusive importer and distributor of UD Trucks, parts and services in Saudi Arabia

UD Trucks and Rolaco Group, the brand’s previous partner in Saudi Arabia, have terminated their partnership.

(L – R) Mourad Hedna, president, UD Trucks MEENA; Mohamed W. Zahid, director, commercial vehicles division, Zahid Tractor; Takamitsu Sakamaki, president, UD Trucks; Nasser J. Bayram, group president-transport, Zahid Group; and Jacques Michel, senior vice president-international sales, UD Trucks.
(L – R) Mourad Hedna, president, UD Trucks MEENA; Mohamed W. Zahid, director, commercial vehicles division, Zahid Tractor; Takamitsu Sakamaki, president, UD Trucks; Nasser J. Bayram, group president-transport, Zahid Group; and Jacques Michel, senior vice president-international sales, UD Trucks.

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UD Trucks has appointed Zahid Tractor as the new exclusive importer and distributor of UD Trucks in the Kingdom of Saudi Arabia. This announcement follows a mutual agreement between UD Trucks and Rolaco Group, the brand’s previous partner in Saudi Arabia, to terminate their collaboration.

During the initial phase of this new partnership, UD Trucks and Zahid Tractors’ principal objective will be to achieve the highest levels of customer satisfaction whilst ensuring that customers do not experience any delays during the brand’s transition to the new distributor.

UD Trucks and Zahid Tractor have jointly announced their commitment to raising the standards of customer service and support to the highest levels, reflecting UD Trucks’ ambitions for the Kingdom and Zahid Tractor’s long-standing reputation as a customer-centric organization.

The new partnership between UD Trucks and Zahid Tractor is a natural transition, with the Saudi-based company already serving as the importer for several other Volvo Group brands. Founded in 1967, and currently focused on three core business units - construction machinery, commercial vehicles and rental - Zahid Tractor has a network of branches in 26 locations in Saudi Arabia.

Mourad Hedna, president of UD Trucks MEENA, commented: “Saudi Arabia has always been, and continues to be an extremely important market for UD Trucks. In our new partnership with Zahid Tractor, we see excellent potential for future growth and look forward to implementing the significant plans we have for the Kingdom together. At the same time, we recognise that the strong reputation that the brand enjoys throughout the country would not have been possible without the efforts of Rolaco Group over recent decades. We thank them for this, and wish them success as they pursue their efforts in other fields.”

Nasser J. Bayram, group president – transport, Zahid Group, commented: “We value this new opportunity and partnership with UD.  We are excited about the strategic potential it adds to our portfolio with its range of Medium and Heavy Duty trucks.  UD, a Volvo Group Brand, is a natural fit to Zahid Tractor, a Volvo Group partner of 40 years. The same infrastructure, after sales services, and customers centre network we already have in place serving our Volvo Trucks, Renaults Trucks, and Volvo Bus customers will be welcoming all of UD existing and new customers.  UD is also well positioned to join our “Made in Saudi Arabia” Production line of 20 years at our new factory, Arabian Vehicles Industries (AVI), in King Abdullah Economic City – Rabigh, in the near future.  This new alignment only demonstrates the strength of our 40 years of partnership with the Volvo Group."

UD Trucks’ positive reputation in Saudi Arabia is based on almost four decades of operation in the country, during which time the company has built a strong and loyal customer base. The brand is active across a range of segments, such as general cargo, FMCG, logistics, waste management, and construction. And while it is already particularly strong in the medium duty sector, the company is firmly focused on increasing its share in the heavy-duty sector.

Following the success of the brand’s legacy range in the Kingdom, UD Trucks renewed its line-up by introducing the new Quester in 2016, followed by the new Croner in 2017, and then the Quester 40 T in 2018. This year, the company introduced an upgraded version of the new Quester heavy-duty truck, equipped with advanced features such as ESCOT (Easy Safe Controlled Transmission) and UD Telematics, designed to deliver greater fuel efficiency, productivity, driver efficiency and safety.

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PMV Middle East - July 2020

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