Hyundai Construction Equipment partners with Hasel in Turkey
Hyundai Construction Equipment has signed an LOI with Turkey-based distributor Hasel to re-enter the market, after Hasel showed commitment and confidence in securing a fast market share by expanding its sales and service branches to 14 and 20, respectively, and hiring a number of new professionals for this contract.
Kim Byung-soo, team leader of Hyundai Construction Equipment’s overseas sales team 1, said: "This contract with a large-scale dealership is expected to make it easier to target the Turkish market, which has been temporarily sluggish. This year’s sales of construction equipment in Turkey is expected to reach as many as 80 to 120 units, even though this is the first business year, and we expect to recover 8%-10% of the Turkish market share in the next two to three years."
Meanwhile, Hasel has already placed an initial order worth $2 million with Hyundai Construction Equipment and has begun to establish a full-fledged marketing activity plan.