Terex AWP expands Genie parts and services team in EMEAR

Terex has created new roles to focuses on customer uptime, increased urgency and improved processes to ensure parts availability in the EMEAR region

Ryan Lusso, senior director, global parts, Genie.
Ryan Lusso, senior director, global parts, Genie.


Terex AWP has aligned its global parts and services strategy under the leadership of Matt Treadwell, the new vice president of parts & services, supporting the Genie brand. Nominated by Matt Treadwell, Ryan Lusso has been appointed to the newly created position of senior director global parts. Ryan Lusso has formulated a new commercial strategy that will measurably improve the Terex AWP customer relationship and experience with the Genie brand worldwide, with immediate effect also in the Europe, Middle East, Africa and Russia (EMEAR) region.

Backing this initiative in the EMEAR region, effective since July, the company has appointed Dominique Luijckx and René Reniers to the newly created positions of regional parts manager. The aim of these new roles focuses on customer uptime, increased urgency and improved processes to ensure parts availability, as well as expedited service support and diagnostics for Genie Genuine Parts across the EMEAR region.

Dominique Luijckx, regional parts manager

René Reniers, regional parts manager

Dominique Luijckx will support customers in Central, Eastern, Southeastern and Southern Europe, Middle East, North and South Africa, Russia and Ukraine. René Reniers holds responsibility for Genie customers in Benelux, Germany, Austria and Switzerland (G.A.S), Poland, Baltic States, Czech Republic and Nordic countries. Both report to Phil Taylor, Genie senior parts manager, Terex AWP for EMEAR who remains responsible for customers in the UK and Ireland.

Phil Taylor said: “These new appointments are a big step forward in taking our parts and services organization to a new level. I have every confidence in the hands-on experience of Dominique and René in setting the foundations for greater satisfaction and building long-term business partnerships with our Genie customers in the EMEAR region.”

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