Raimondi Cranes appoints new sales director ahead of three new product releases in 2019

Cristian Badin reports directly to chief commercial officer Mauro Masetti

Cristian Badin, sales director, Raimondi Cranes
Cristian Badin, sales director, Raimondi Cranes


Raimondi Cranes has appointed Cristian Badin to the role of sales director, reporting directly to chief commercial officer Mauro Masetti.

Badin has more than a decade of sales and business development experience in the tower cranes segment, and Masetti describes him as a "hands-on, solution-oriented heavy lifting professional." Badin goals will include developing markets for three new Raimondi cranes to be launched in 2019 and expansion of Raimondi's global dealer network.

Masetti said: "I have worked closely with Badin for a number of years, and throughout that time I have noted his ability to carefully address client needs with practical and effective machine solutions. He is responsible for developing new Raimondi distribution contracts, sourcing new clients, and the coordination of our area managers and our agent roster. The luffing LR330, the luffing hydraulic LRH174, and the topless tower MRT234 launched in 2018 were warmly received in both mature and nascent markets, necessitating additional senior human capital expertise. Our strategies over the past two years are showing considerable returns and successes including market share across various geographies that were previously underachieving. We are forging forward with three new product releases this year as well as confirming a number of on-ground activations that we expect to see remarkable results from, and Badin will play an integral role in our goals for these measures.”

Badin said: “Over the course of my career in tower cranes, there are words that I naturally associated with Raimondi Cranes: reliability, history, pride, and passion. Seeing the company’s products perform has helped to nurture a strong respect for the brand, together with its recent innovations in design and engineering. When I realized it was time for me to move forward professionally, Raimondi was the instinctive evolution that I saw would best allow me to grow while drawing on my existing strengths. The willingness to improve and expand while maintaining focus on the customer base is a top company priority, and this has been a key factor for me in my decision to join Raimondi. I believe I can contribute to the board’s ambitious plans, and I look forward to working closely with Eng. Masetti to realize his commercial aims.”

Raimondi is seeking official agents in Scandinavian countries, the Netherlands and Belgium, as well as Northern Germany and Eastern European countries including Poland, Romania, Hungary, and the Czech Republic. 

“This year, I will be overseeing all of our territories, paying special attention to our distributors appointed in 2018 to continue to support their activities and needs in terms of Raimondi product placements. I will also follow the markets of Asia and Australasia personally, while Badin further cultivates our relationships with Raimondi’s existing European agents,” said Masetti.

“We will be communicating about three new products in the coming months, and I am projecting that these machines will further improve our standing in countries that have already been demonstrating strong sales. Early discussions indicate that our upcoming luffers will appeal to countries including South Korea, the United Kingdom, Canada and various nations in the Middle East region. We anticipate that our new topless tower will generate sales in Scandinavia, Germany, the United States, Canada, and Australia, again based on early discussions with our customers,” he added.

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