Genie's educational platform now available to EMEAR and APAC customers

The Genie Aerial Pros site is the brand’s education-focussed platform, designed to connect rental customers, equipment operators and key stakeholders with industry experts.

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Following the success of the Genie Aerial Pros website in North America, the site is available to customers in Europe, the Middle East, Africa, Russia (EMEAR) and countries in the Indian subcontinent and Southeast Asia region.

The Genie Aerial Pros site is the brand’s education-focussed platform, designed to connect rental customers, equipment operators and key stakeholders with industry experts.

Content featured on the Genie Aerial Pros site includes tips and trends articles, product bulletins and videos, industry alerts, customer success stories, and testimonials related to topics such as upcoming changes to industry standards, safety and training, service, product introductions and new applications, the website also gives customers’ insights on company news, as well as industry and company events.


The content on the Genie Aerial Pros site is available in English, French, German, Italian and Spanish on https://www.genielift.com/en-gb/aerialpros .

Jacco de Kluijver, Genie vice president of sales & marketing in EMEAR, Terex AWP, said: “The Genie brand prides itself in being accessible to everyone, and now the time has come to share our more than five decades of experience with all the players in the aerial industry. Now that mobile elevating work platforms (MEWPs) are in wide use, we wanted to open our expertise to a broader field of stakeholders, from distributors and rental companies that we know well, to contractors, site managers, architects and other operators with whom we are less familiar.”

James Barr, Genie vice president of APAC, Terex AWP, said: “Offering customers access to the information they need to know, when they need to know it, the Genie Aerial Pros site now caters to a more global audience, providing our customers worldwide with the opportunity to exchange questions with our experts and comment in real time – yet another way for us to keep taking our customers and their businesses higher.”

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